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MeguMethod services

Launch and support

Launch and support is the phase after development: releasing the app to the App Store and Google Play, setting up monitoring, analytics and a ticketing system, and growing the app based on user data.

An app doesn't end with its release. It needs updates for new versions of iOS and Android, fixes and new features.

What it means for your business

When choosing a vendor, ask what happens after launch and how much it costs. It is the most underestimated part of the budget.

Related terms

Release management

Planning what, when and how ships to the App Store and Google Play.

Monitoring

Knowing the app is down before your users tell you in a review.

App store optimization (ASO)

SEO for the App Store and Google Play so people find your app.

Technical debt

The hidden cost of quick fixes that makes every future change pricier.

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