App development
Release management
Release management is planning and managing the release of new app versions: when, what and how goes to the App Store and Google Play, how a version is tested before release and what happens if something fails.
It also includes knowing the rules of the stores, which approve apps and can reject them.
What it means for your business
App Store approval usually takes a few days, but for bigger projects plan a buffer in weeks. Good release management accounts for that.
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