App development
App store optimization (ASO)
App store optimization (ASO) is the App Store and Google Play equivalent of SEO: optimizing the name, description, keywords, screenshots and ratings so people find and download the app.
It also covers working with reviews and A/B testing the store images. MeguMethod did ASO for Slevomat, among others.
What it means for your business
An app nobody finds is an expensive app. ASO belongs in the launch plan as much as the campaign does.
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