AI and agentic systems
Prompt and context engineering
Prompt engineering is the craft of giving AI a precise instruction: the task, constraints, examples. Context engineering goes a step further: giving the model the whole working environment, meaning documentation, rules, product context and tests.
In 2026 the focus is shifting from clever prompts to well-prepared context, because that is what decides the quality of the output.
What it means for your business
When AI gives poor results, what's usually missing isn't a better prompt but better context. That is exactly what skills and MCP solve.
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