AI can now generate almost any feature, but it can't tell you which of them makes sense for users. A concrete way to find out within a few weeks whether your software has a reason to exist: find the hook, test your hypotheses through interviews and do quick market research before you invest in further development.
Who it's for
You have a prototype in progress (say from ChatGPT or another AI tool) and don't know whether or how to take it further.
You're planning a new product for January and want to be clear on what belongs in it and what doesn't before you start paying for development.
You need to decide whether to keep building, rebuild or stop, and you lack the data to do it.
What you'll learn
Why AI can now generate anything, yet most software still doesn't make sense: it goes broad and gives users no reason to come back
How to find the hook, the one thing that brings users back, and how to validate it
How to set up hypotheses and test them with a few interviews instead of months of development
What to find out about the market in a few hours before you put more money into the product
What you can handle yourselves and where a discovery workshop starts to make sense
Lecturer
CEO & Co-founder, MeguMethod
Since 2014 he has led the studio that has delivered 50+ apps for companies like Škoda, NN and ISIC. He organises AppParade, the biggest showcase of mobile apps in the Czech Republic.
Custom workshop
Half a day with your team. You leave with a prioritised list of use cases, an effort estimate and a proposed first step.
