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Product discovery

Product discovery is the analytical phase before development, in which a small team understands the problem, maps users, market and competitors, and proposes solution options.

The team is typically a product lead, a UX designer and a senior developer. The output is an analysis document, a user story map and a roadmap. The point is to throw away bad ideas before they cost money in development.

What it means for your business

Discovery is why a serious studio won't give you an exact price at the first meeting. Only after it do you know what will be built, for how much and when.

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